Grow pelvic health as a category in your market.
You can sell a device into a market that doesn't know it has a problem — but it costs you three years and most of your margin. PAP builds the demand side: the education patients search for, the clinicians they can actually find, and the intelligence your team needs to move first.
What you would be partnering with
Six years of category infrastructure, built before the platform phase.
- A verified content library across more than twenty condition categories — prolapse, incontinence, endometriosis, fibroids, perimenopause, postpartum recovery, pelvic pain, sexual health and adjacent conditions — mapped, indexed and continually updated. Published continuously since 2020.
- An owned patient audience. People who arrived by searching for help with a symptom, not by clicking an ad — the harder half of the flywheel most media partnerships never actually build.
- Direct clinical relationships with urogynecologists, urologists, MIGS surgeons, OB-GYNs, colorectal surgeons and pelvic-floor physical therapists.
- A vetted physician directory. Active state licence, state board search, malpractice claims history and public patient reviews, checked before any listing goes live. Most directories check none of that.
- A published editorial standard. Source tiering, claim verification, a red-team pass and versioned publication — all public at mypap.com/editorial-standard. If you are going to put your name beside a publication, you should be able to read its rules first.
Three layers of the partnership
01 · The PAP Briefing — every Tuesday, three editions
Ten minutes of ranked, sourced signal: regulatory and policy movement, product approvals, market and company activity, congress signals, partnership watch. Plus a same-day alert when something can't wait until Tuesday.
- Clinical — for physicians and clinical stakeholders.
- Industry — for device, pharma and health-services readers.
- Global Markets — for international partners, filtered to your region.
Ranked by market impact and sourced with citations, so your team can check the primary document themselves.
02 · Awareness and education content for your market
Localized patient guides, physician education material and co-branded congress recaps — written to our sourcing standard, in your language, for your market. Jurisdiction-adjusted, so what you publish in Brazil is not what you publish in Germany.
One thing to be clear about up front, because it is the reason this is worth anything: partner-commissioned material is labelled as partner-commissioned, and it stays separate from our independent articles. You can commission a guide; you can't put a claim in it we can't source, and you can't influence what our independent coverage says. That line is public — and it is what makes the audience trust the material you put your name on.
03 · Physician network access
The clinicians in our directory and our Clinical edition are the ones already treating these conditions and already looking for better patient material. That is the shortest path we know from a market with no category awareness to a market with referring physicians in it.
Tiers
Billed monthly. Cancel any time. No term commitment.
Access — $1,500/month
Single country · 3 seats
- Weekly briefing and breaking alerts
- Monthly regional outlook
- Quarterly deep-dive report
- Monthly content brief
- Full briefing archive
Partner — $3,500/month
Multi-country · 8 seats · most partners start here
- Everything in Access
- Multi-country filtering
- Congress coverage packages
- Editorial desk access
- The full awareness pack — localized patient guides, physician education, social content, co-branded congress recaps
Alliance — $6,500/month
Global platform · unlimited seats
- Everything in Partner
- Custom market intelligence
- One commissioned research topic per year
- Named platform partner
- Quarterly strategy call
Launch partners
PAP is entering its platform phase — the layer built on top of six years of audience, content, clinician trust and industry credibility. The infrastructure exists. What is new is opening it to regional partners.
Launch partners get named platform recognition, not a sponsorship placement — plus 20% off Year 1 grandfathered into Year 2, and real influence over what the briefing covers for their region. Going first should be worth something, and this is what it is worth.
What we won't do
Worth saying plainly, since it will come up in your compliance review.
- We don't sell editorial coverage. No partner reviews, approves or influences an independent health article on PAP before publication.
- We don't run unlabelled sponsored content. If you paid for it, it says so.
- We don't make claims we can't source. Including yours. Everything we publish traces back to professional-society guidance, peer-reviewed research or a regulator.
- We don't diagnose or treat. PAP is health education, and every page says so.
PAP-branded content is designed to survive a partner's compliance review the first time. That is the point of the standard, and it is why co-branded material reaches your market instead of sitting in legal.
Talk to us about your market.
Email info@mypap.com with your region and the categories you carry. We'll send a sample briefing issue and a market-specific outline — not a generic deck.